With so many different use cases for optimizing your email campaign, you can assemble a jumble of your own technologies and pray that they all work together.
Some vendors of email solutions do just that. By stitching together patchwork quilts from aging third-party solutions, they try to cover the bald areas and give the impression of a more complete platform.
Validity owns that technology, so you can manage your Cork Bicycle Rent zone all-in-one platform roadmap. You can ensure that they are integrated so that you can correlate the results between related features. Unlike other vendors, validity is not focused on the timeline and release of other point solutions to fill the gap. Having that control means that if Validity is affiliated, it will work with major inbox providers such as Verizon Media Group to provide exclusive features such as View Time Optimization.
Ask the question: which parts of your solution belong to you and which parts are supplied by other vendors?
4. Excellent deliverability solutions are always innovative. They are leaders, not followers.
Imagine taking a car to a store and asking a mechanic the following questions: If you can rebuild the car, how would you do it? Have you ever seen what other repair shops are doing? It's not always a way to build trust in their expertise. However, some email vendors are asking their customers for directions because they don't know what to do next to figure out what to invest next.