When young people become the center of the Internet universe and the mainstream of new consumption, then brands are their loyal pursuers. Advertisements that are pervasive to please young people are the most decent young traps cast special database by businesses. Young people not only need to contribute their own traffic in advertisements, but also need to open their wallets. The reason behind why young people like to watch advertisements is actually very simple.
First of all, trying something new is the most indispensable factor. According to relevant reports from iResearch, Douyin users are mostly post-90s, post-95s and even post-00s. They are highly receptive to new things, are willing to share life, and like to follow trends. Those aged 24 and below (post-95s) account for more than 50%. On the one hand, this special database age group is mostly college students and has abundant spare time (this is also the reason why short video platforms have obvious peaks in summer). On the other hand, due to the significant group attributes of college students and the rapid spread of content.
There is often a spreading effect of one person downloading to drive the whole dormitory download, and one dormitory download to drive the whole class. Secondly, it is also one of the reasons why the advertisement is interesting and special database creative. At station B, some creative advertisements have won the love of most young people, and they have a very good number of broadcasts. "I was about to cry, but you told me this was an advertisement? This is a warm and healing short film she carried. The first half tells about the unfairness in life from the perspectives of lawyers, students, employees, doctors and other people.