Jun 29, 2022
In Welcome to the Forum
The Global Data Sphere will grow from 33 zettabytes in 2018 (equivalent to 1 trillion gigabytes each) to 175 ZB by 2025. In marketing, our role as the administrator of many of this data is also increasing. As of last year, more data was stored in the enterprise core than all existing endpoints around the world, according to IDC reports. Annual size of Global Data Sphere A major challenge for marketers and SEO professionals is to activate and use that data. advertisement Continue reading below By 2025, each connected person will have at least one data dialogue every 18 seconds, and nearly 30% of the world's data will require real-time processing. There is no way for human marketers to handle this process themselves. And as machine ghost mannequin effect learning-enabled tools process and analyze search data, they learn and deepen their understanding. Machine learning in search Perhaps the best-known use of machine learning in search is Google's own RankBrain. This is an algorithm that helps search engines better understand word relationships and contexts, and the relationships between words. Machine learning helps Google understand the ideas behind queries. Machine learning allows algorithms to continually expand their understanding as new words and queries are introduced. Also, because algorithms are good at determining the best content for each searcher's needs, the challenge is to create content that meets those needs and optimize it for clarity of relevance. increase. advertisement Continue reading below It's no coincidence that with this surge in data, interest in SEO is growing. SEO and data science SEO has grown into a viable and respectable mainstream marketing career. As of this writing, LinkedIn has 823,000 people who have "SEO" in their profile and 8,600 people who specifically classify their core services as SEO. Globally, these numbers have risen to 3.2 million and 25,000, respectively. But this is only part of the SEO industry. SEO includes people who have been identified as content marketers, digital marketing strategists or practitioners, site developers, analytics professionals, consultants, advisors, and more. Our industry is huge in size and scope, as SEO now affects almost every aspect of our business. Due to the significant increase in data that must be processed, SEO professionals are now required to do more. However, according to a BrightEdge survey, only 31.5% of organizations have their own data scientists.