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shermin sathi
Apr 12, 2022
In Welcome to the Forum
The digital marketing landscape, an emerging technology, or just a new tactic for engaging on a human level. There are a number of data and analytics tools to facilitate this desire for growth and evolution. One of the ways marketers take inventory of their email audience is through pixel tracking. Let's take a closer look at what exactly pixel tracking is and how marketers can use pixel tracking in their own digital email marketing strategies. What is pixel tracking? Pixel tracking is a simple yet Robust tracking tool that allows marketers to create personalized campaigns that drive a number of business growth initiatives. This is thanks to its company mailing list simplicity and ease of use, especially with regard to implementation and monitoring. A tracking pixel is a tag that tracks a user's behavior after opening an email. These 1×1 pixel graphics are not easily viewed by email users and are embedded in the header and footer of an email. Tracking pixels are used by marketers to understand how a user behaves and what they do while browsing an email. These pixels use the html coding of an email to see if a subscriber will take the next step and land on a brand's website. Not only do these pixels track whether or not a user visits a brand's website, but they also catalog behaviors such as operating system, mailbox type, Screen resolution, time spent on emails, ip address and actions a user performs on the actual site (eg visiting additional pages). This information is extremely useful for an email marketer. This type of tracking provides insight into an email marketing strategy and its effectiveness: how well it leads to open and click-through rates. Plus, marketers can glean additional insights applicable to their next campaign. Pixels work like cookies on a web browser. But unlike cookies, pixels cannot yet be blocked. This is what makes pixel tracking such an effective strategy for all digital marketers. These initiatives have an immense impact on seo,
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shermin sathi

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